Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). 278-299. They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. 32 No. Integrating quantitative and qualitative research: how is it done? Pearce, P.L. This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. 27 No. The main questions in her current studies are intertwined with the cultural, social and economic impacts and long-term effectiveness of creative productions, particularly in the context of arts and cultural events and festivals. %PDF-1.7 % The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. Getz, D. and McConnell, A. Research on the event travel career is dominated by sports studies. to incorporate the statistic into your presentation at any time. (2012) concentrated on the competing priorities causing challenges in the pursuit of an event travel career, while Buning and Gibson (2015), Patterson et al. Source: wikimedia.org. For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). 3 No. and Barroso, J. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. 468-491. Get full access to all features within our Business Solutions. Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. For example, Nina who has been following festival performances of the pop artist Antti Tuisku for 1 years, explained that I like to attend his gigs but I do not have a need to meet him or discuss with him. Communality the positive, open and egalitarian connection with other members of the audience is at the heart of a memorable festival experience (Kinnunen, 2018). 423-441. As a Premium user you get access to background information and details about the release of this statistic. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. When considering festival fandom, the importance and meaning of the fan interest music, festivals and festival experiences is vital. Wood, E.H. and Kinnunen, M. (2020), Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management, Vol. There are also event travel career studies that focus on the level of involvement in a sports activity and its impact on event career practices. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. During the pandemic . Theyve invested and partially own many festivals, which gives [festivals] the longevity and continuity that gives them a brand, he says. Festivals in the UK industry outlook (2022-2027) poll Average industry growth 2022-2027: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. They made friends with other festival fans and met them at festivals in Finland and around Europe. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. Firstly, buying tickets in good time for festivals that would be sold out, and planning the travel and accommodation, especially in the case of festivals abroad to save money. The majority of all festival bookings were Electronic artists (38.8%), followed by Rock (15.9%), Pop (12.7%) and Hip Hop artists (12.6%). Later, Pearce and Lee (2005) renamed the theory as Travel Career Patterns (TCP), removing the hierarchical (ladder) aspect and developing the model further by emphasizing the influence of multiple motives and age. In frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. This bulletin provides an overview of the demographic profiles, patterns of festival attendance and drug use, policing experiences and help-seeking behaviours of 5,155 Australian music festival attendees surveyed in late 2018. Table 1 summarizes the survey respondents. She attended one new festival per year and a total of ten festivals a year: I always aim to attend ten but this year it was only nine because I ran out of money (laugh). Festival attendance also increased fans' well-being (cf. As a Premium user you get access to background information and details about the release of this statistic. Past festivals 2009. 15 No. A group of people who were into the same type of music, they would come together. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. Gardner, 2004). For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. Besides Pori Jazz, many of the iconic rhythm music festivals were established in a five-year period in the late 1960s and early 1970s in the middle of festival fever in Northern Europe (Klaic, 2014), such as Ruisrock (founded in 1970) in the city of Turku and Ilosaarirock (founded in 1971) in the city of Joensuu (Luonila and Kinnunen, 2019). High attendance in music festivals, in turn, was a manifestation of festival fandom. Coronavirus impact on live music in the UK, Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. It is important to note that these studies are related to being an active sports participant (not a spectator); that is, a runner, cyclist and so on. On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. 0000004131 00000 n Regarding fandom, this is the fan interest, whose depth or psychological connection (PCM) defines the intensity of fan practices. Rihova, I., Buhalis, D., Gouthro, M.B. The other survey sample bias was towards female respondents since women tend to answer more eagerly research surveys (Smith, 2008). (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. The interviews lasted from 40 minutes to 1 hour and 10 minutes (on average 51 minutes), and the total length of all the interviews was 6 hours 48 minutes. The 2019 edition touted as the most expensive production (organisers decline to confirm exact figures), welcomed 400,000 visitors over two weekends and featured over 1000 artists in 18 stages . Funk and James (2001) developed a Psychological Continuum Model (PCM) to describe the depth of individuals' psychological connection to a sport or team. and Fouts, G.T. Li, X. and Petrick, J.F. Duffett, M. In summary, music meant more to frequent festivalgoers and they also consumed more live music in general than casual festivalgoers, which can be interpreted as fandom for artists, musical genres, or both. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . ), Tiina female, 27 years, boyfriend (not living together), Live music, making music, amateur theatre, nature activities, event surfing, Analytical, independent festival visitor and active volunteer worker in festivals, Live music, regular at a local bar, (theatre), Adventurous, social festivalgoer, lots of extempore participation, wants to visit at least one new festival a year, Changed friends to younger ones as the older friends did not attend festivals anymore; regularly visits festivals abroad, Seppo male, 41, wife and a 16-year-old son, If any free time left: live music, theatre, museum, city holidays, Works in the music industry; started his career as a festival volunteer; visits festivals abroad as part of his work, Live music, exercise, (food and beer festivals, theatre, films, classical music), New festivals: bands Familiar festivals: entirety, Writes articles on festivals and other live music gigs for a fanzine; gets accreditation in 75% of the attended festivals; attends several festivals abroad each year and has acquaintances around Europe whom she meets only at festivals, Live music, bars, floorball, food and drink festivals, Enjoys camping at festivals; divides festivals into home and travel festivals; attends festivals abroad every second year, Live music, reading, exercise, book and music fairs, Follows her favourite artists; front row fan who dances a lot, Nina female, 35, in a relationship (spouse does not attend festivals), Live music, exercise, spending time with friends, (theatre, films), Attends festivals where favourite artists perform; stays in the front row taking photos, Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, songs, and albums to my friends, I usually listen to music, concentrating and burying myself in it, Making and playing music is one of the most important things in my life, Music often creates strong emotions in me, I usually listen to music with friends, acquaintances and like-minded people. 485-501. 64-83. to incorporate the statistic into your presentation at any time. Los Angeles, California, United States. Secondly, before and after the festival, frequent festivalgoers as festival fans could be engaged in the production as messengers who can take a role as influencers by sharing the festival's message and vision of consuming the festival experience for a wider audience and newcomers (Luonila et al., 2016, p. 477; see also Suomi et al., 2020). In career development, the most important aspects are changed behavior and motivation, sense of community with others and skills development (see Getz, 2008; Getz and McConnell, 2011; Mackellar, 2009). Memphis Grizzly fans attend an NBA playoff game . doi: 10.1080/14775085.2020.1822199. Career studies, on the other hand, concentrate heavily on sports events. Our findings show that frequent music festival attendance is festival fandom and career development that are heavily intertwined in motives and practices, as summarized in Figure 1. 461-483. Jones, I. "Share of Attendees at Selected Leading Festivals and Events in Canada as of December 2019. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. However, for 34% of planners, it's virtual event attendance, as statistics confirm. 239-245. However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. 3, pp. Braun, V. and Clarke, V. (2006), Using thematic analysis in psychology, Qualitative Research in Psychology, Vol. 12 No. 7-30. "Largest Music Festivals in The United Kingdom in 2019, by Audience Capacity. Additionally, socialities influence travel careers as the same interests create friendships among enthusiasts (Getz and Patterson, 2013). Getz, D. and Patterson, I. Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. 1, pp. Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. Gardner, R.O. Director (Community) The Mentoring Circle. (1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. 2023 TIME USA, LLC. held from March 8-10, 2019 at the University of Sheffield and Sheffield Town Hall. Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. sports and entertainment. Four Omaha area bands were featured on a local stage at the festival: Jes Winter Band, Noah's Ark Was A . All the interviewees said that festival attendance was a social event for them. Based on music festival demographics, their average age is 32, and they are more likely to be male (59%) than female (41%). Professor PhD. Summerfests 2019 roster included Lionel Richie, The Killers, Jennifer Lopez, Billie Eilish, Lil Wayne, Snoop Dogg and The Nationala diverse enough group that does not rely on one genre or type of artist. Frequent festivalgoers' knowledge and skills development comprised planning, self-control and using accumulated knowledge about festivals. statistic alerts) please log in with your personal account. Kinnunen, M., Koivisto, J. and Luonila, M. (2019b), Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Sibelius-Akatemia, Helsinki. (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. The relaxed attitude was necessary to enjoy the festival and to keep oneself and others in a good mood. 1408-1432. Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. A paid subscription is required for full access. 6 No. Then they heard us speaking [Finnish] and we got acquainted since we let them into our camp. For instance, competing priorities defined by Lamont et al. This means that frequent attendees understand how important it is for the overall festival experience that they contribute to the festival atmosphere. 77-101. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. 2, pp. Fandom entails an emotional relationship towards the object of fandom that will be called fan interest from now on. Fandom is both personal and collective (Duffett, 2014). As skills and knowledge accumulate, the awareness of appropriate behavior increases. Month Held: September. The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). Greene, J. Aggregate Attendance: 750,000. Look up music festival near me, and youre likely to find one within at least a few hours drive. Attendance at the 2019 event, which took place Aug. 1-11 was 1,226,000, topping the previous record of 1,196,000 set in 2017. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. As streaming becomes one of the most popular ways to listen to music, sales of tickets and merchandise make up the bulk of fans expenditures on music. Everybody is doing it.. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. Teosto (2018), Keikkakartta [Map of Gigs], Finnish Composers' Copyright Society Teosto, Helsinki, available at: https://www.teosto.fi/keikkakartta (accessed 28 August 2020). Lollapalooza has seen an international audience from an average of 15 countries, while the CMA Music Festival brings in fans from four outside nations. Of the 20 shows the Offspring is playing the remainder of this year, about 15 are at music festivals. Audiences are keen to connect to the artist, he says. 23-38. Denscombe, M. (2008), Communities of practice, Journal of Mixed Methods Research, Vol. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. 68-73. The number of visits is not equivalent to the number of visitors. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. proper attribution to Statista. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. Future of the arts festivals: do the views of managers and attendees match? 0000002421 00000 n (2020), Ironic festival brand co-creation, Journal of Business Research, Vol. Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. (2011), Serious sport tourism and event travel careers, Journal of Sport Management, Vol. Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). 3, pp. Kinnunen, M., Honkanen, A. and Luonila, M. (2021), "Frequent music festival attendance: festival fandom and career development", International Journal of Event and Festival Management, Vol. Have you ever taken your children to a live music event such as a gig or concert or music festival? Identification with other fans leads to social connections with them (Duffett, 2013), which in turn is related to well-being (Reysen et al., 2017; see also Packer and Ballantyne, 2011). Sofia, a metal fan, emphasized how metal festivals had peaceful participants who behaved themselves: In rap festivals there are like fifty reports to police per evening and in metal festivals there are none during the whole weekend. (1983), Inferring travel motivation from travelers' experiences, Journal of Travel Research, Vol. In the country of 5.5 million citizens, the number of festivals per capita is noteworthy, Finns participate actively, and the contents of festivals represent various artistic genres (for example, music, theatre, film, dance, literature and fine arts). Jay Sweet, who heads the Newport Folk and Jazz Festivals, tells TIME the folk festival has managed to last so long by just focusing on itself. Where recent attempts to revive Woodstock have failed, Newport has continued in the spirit of bringing people together in a communal sense, Sweet says. Nurturing a community driven by purpose, through mentoring. Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. Location: Kostrzyn nad Odra. 117-138. Furthermore, the practices related to frequent festival attendance might change over time. Available: https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Share of attendees at selected leading festivals and events in Canada as of December 2019, Available to download in PNG, PDF, XLS format, Arts and cultural sector in the Netherlands, Employment in the cultural sector in the Netherlands 2011-2019, Employment in the cultural sector in the Netherlands 2019, by activity, Employment in the cultural sector in the Netherlands 2019, by region, New companies in the cultural, sports and recreation sector Netherlands 2017-2020, Company dissolutions in the cultural, sports, recreation sector Netherlands 2017-2020, Attractions with the most visitors in the Netherlands 2019-2020, Attractions with the most international visitors in the Netherlands 2019-2020, Number of museums in the Netherlands 2020, by province, Number of museums in the Netherlands 2020, by collection type, Revenue of museums in the Netherlands 2015-2020, Revenue of museums in the Netherlands 2020, by source, Total governmental subsidies to museums in the Netherlands 2015-2021, by type, Revenue of museums in the Netherlands 2020, by collection type, Jobs in the museum industry in the Netherlands 2010-2020, Leading museums in the Netherlands 2019-2020, by attendance, Attendance at the Van Gogh Museum 2014-2021, Visitors to the Anne Frank Huis in Amsterdam in the Netherlands 2011-2020, Number of Amsterdam Museum visitors in the Netherlands 2013-2020, Visitors to the Stedelijk Museum in Amsterdam (Netherlands) 2012-2020, Visitors to the NEMO Science Museum in Amsterdam in the Netherlands 2011-2020, Leading free festivals in the Netherlands 2019, by number of visitors, Visitor to the Amsterdam Light Festival in the Netherlands 2013-2019, Visitors to Glow Eindhoven in the Netherlands 2011-2019, Visitor to the Dutch Design Week in the Netherlands 2011-2019, Number of music festivals in the Netherlands 2019, by month, Number of music festivals in the Netherlands 2019, by province, Share of music festivals in the Netherlands 2019, by age of the festival, Number of film festivals in the Netherlands 2019, by theme, Number of film festivals in the Netherlands 2019, by month, Number of film festivals in the Netherlands 2019, by province, Visitor to the International Documentary Film Festival Amsterdam 2011-2019, Visitors to the International Film Festival Rotterdam (IFFR) 2011-2019, Revenue of the performing arts industry in the Netherlands 2008-2021, Revenue of the performing arts industry in the Netherlands 2016-2021, by type, Total grants assigned to the performing arts industry in the Netherlands 2008-2021, Employment in the performing arts industry in the Netherlands 2008-2021, Total visits to performances in the Netherlands 2008-2021, Visits to performances in the Netherlands 2015-2021, by type, Forecast operating results in the culture & sports industries in the Netherlands 2020, COVID-19: financial support given to arts and culture in the Netherlands 2020, Count of cultural companies using COVID-19 financial support in the Netherlands 2020, Festival attendance Australia 2016 by type, Millions of U.S. adults visiting art/craft fairs and festivals in the U.S. 2002-2008, Adults visiting a visual arts festival or craft fair in the past year U.S. 1982-2012, Art and culture events visitors South Korea 2018, by age group, Edinburgh Festivals: attendance figures 2010-2015, Edinburgh Festivals: average daily expenditure 2010-2015, Opinion on Tokyo 2020 Olympic events increasing interest in art & culture Japan 2019, Edinburgh Festivals: average length of stay in Scotland 2010-2015, Economic impact of major cultural and sporting events in London 2015, by type, Share of residents attending the Edinburgh Festivals 2014-2018, Edinburgh Festivals: average number of days spent 2010-2015, by visitor type, Edinburgh Festivals: importance in decision to visit Scotland 2010-2015, Social impact of the Edinburgh Festivals in Scotland 2010-2015, Number of festivals in Norway 2016, by genre, Distribution of festival revenues in Norway 2016, by genre and source, Distribution of festival sponsors in Norway 2016, by geographical level, Distribution of festival sponsors in Norway 2016, by industry, Amount paid to TONO from the festival industry in Norway 2015, by genre, Number of visitors to the Seinjoki Tango Festival in Finland 2015-2016, Number of tickets sold to Seinjoki Tango Festival in Finland 2015-2016, Find your information in our database containing over 20,000 reports. , NY demand dynamics, in 2019 we delivered growth in concerts revenue of 8 % music festivals in and... 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