Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. Top Chicago, Illinois Influencers. Altogether Latinos account for nearly 30 percent of Chicago's residents, with a total of over 1.8 million Latinos in Chicago and its suburbs. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. She also created a blog, Naturally Nicole, where she posts tutorials, DIYs, reviews, and fashion-related content. Samantha is a visual artist, professional stunt woman, community organizer, and activist. These are just a few of the Latinx influencers out there. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. There's certainly plenty of stigma against women of a certain age, but there are amazing women who are shattering those stereotypes, and Lorraine C. Ladish is one of them. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. In the world of gaming and smartphones often dominated by male technology influencers, Krystal Lora, one of the top Latin influencers, proves that she is just as competitive in the field as any male tech expert. She said, We cant wait for them to come to save us . Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. She also has a total of 3.5 million followers on social media worth. Why are top Latino influencers so popular. In 1965, Chaves and Huerta organized the Delano grape strike; the longest strike in U.S. history, lasting from September 1965 to July 1970. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. LUIS FERNANDO FLORES @fernanfloo (10.2M), 12. Hispanic YouTubers often explore topics related to food, music, clothing, and language that reflect the different cultural influences experienced by people in different parts of Latin America or even within countries like the US where theres a great variety of cultures blending. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. Daisy Marquez 9. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. NATALIE LIM SUAREZ @natalieoffduty (846K), 30. Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. DIEGO LEN @dandyinthebronx 41.7K (Top Latin Influencers). WHINDERSSON NUNES @whinderssonnunes (58.3M), 2. The best part of Chicago is its rich and diverse Latinx community, which is nearly 30 percent of Chicagos population. Updated on December 12, 2020. Juanpa Zurita 5. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. Growing up with muscular dystrophy, this Dominican-American charmer didnt let her disability shatter her love for fashion. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. She covers political topics alongside her sister on Sistematic. Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. JULIE SARIANA @sincerelyjules (6.6M), `15. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. Lele Pons is a Venezuelan-American YouTube star and Latin American influencer superstar. Today Negocios Now is the most awarded Latino business publication in the past 10 years. At the same time, famous Hispanic influencers need to stay true to themselves and stay authentic when engaging with audiences. It is reported that one of the very first influencers was Aunt Jemima. 4. A third-grade teacher turned internet star, Sofia Bella uses social media to show the world what a difference teaching can make. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. Some of the most well-known Latina Instagram influencers include Selena Gomez, Cardi B, and Jennette McCurdy. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. Last year, Gutirrez ran a marathon in Havana, Cuba for Apoyo para las Cubanas to bring awareness to the needs of women in Cuba. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. Mix the New York City hustle mindset with midwestern generosity and you get a unique kind of person: a Chicagoan. This Dominican Republic native started her fitness journey as an act of self-love after she struggled with depression. Puerto Rican dancer, stylist, and blogger, Alani Figueroa, is one of the coolest and most creative Latin influencers youll ever meet! Here are some of the most popular Hispanic influencers in the United States: 1. Cynthia is passionate about staying socially aware, supporting her community, and giving back. By leveraging social media platforms such as Instagram, Twitter, YouTube, and more, famous Hispanic influencers can reach millions of people around the world with their messages. Lauren Giraldo 6. Their ability to connect brands with Latin American audiences is remarkable, and their influence is growing. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. Hispanic influencers in the United States are proving that Hispanics are capable of achieving great success while staying true to their roots no matter where they come from or where life takes them. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. Hispanic YouTubers usually create videos in Spanish or English or both languages for a bilingual audience. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Italian-Venezuelan beauty and fashion influencer Nicole Guerriero started from humble beginnings as a bartender and service crew in several restaurants before she decided to venture into social media. So recalls . Panamanian blogger and Influencer, Pam Arias, shares her love for fashion, beauty, and travel through her personal style and lifestyle blog, The Girl from Panama. Tanya Lozano . Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. Why are Latina Instagram influencers important? It has given audiences more access to top Latino influencers from various backgrounds not just from Latin America but across the globe. Latina Instagram influencers are women who have a large following on the platform and use their visibility channels to share their experiences as Latinas and social media superstars in different niche industries. LINDA ELAINE @iamlindaelaine 46.9K (Top Latin Influencers), 50. For example, Selena Gomez is open about her struggles with mental health issues. As a writer, Kim, one of the top Latin influencers, published Mariposa and Mija, her collections of bilingual poems, affirmations, and revolutionary love letters. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. With 45 million subscribers and over 9.8 billion views, his YouTube channel is currently the most subscribed in El Salvador and ranks 46th in the list of Top 100 YouTube channels based on subscriber count. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. Some top Hispanic influencers include Lele Pons, Luisa Fernanda Catao Ros, Mariand Castrejon Castaneda, Ruben Doblas Gunderson, Michelle Lewin, Salice Rose, and Germn Alejandro Garmendia Aranis. YouTube - Lele Pons - 17.8m subscribers. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. These data suggest that the Hispanic/ Latin consumer market is the largest ethnic market in the U.S., making it a viable target for brands to tap into. German runs two YouTube channels: one is named HolaSoyGerman, where he uploads hilarious videos about everyday life, and the other, his gameplay channel, JuegaGerman, which is the second-most subscribed channel in the Spanish language. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. She has released numerous albums that have sold millions throughout Latin America as well as starred in several telenovelas (soap operas) which helped to cement her status as a cultural icon across many Hispanic communities around the world. Vicky, one of the top Latin influencers, has partnered with various brands, including Maybelline, Dior, Tresluce Beauty, IT Cosmetics, and more. As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. Many Hispanic YouTubers have built huge fan bases across multiple social media platforms such as Instagram and Twitter. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. LUISA FERNANDA @luisafernandaw (17.1M), 4. As a Chinese, Spanish, and Mexican, her interracial features have become her ticket to working with top fashion and beauty brands including Loreal Paris, Nordstrom, COACH, DKNY, Saks 5th Avenue, Sunglass Hut, Levis, and more. Julie Sariana, one of the top Latin influencers, is a Mexican-American fashion blogger, model, globetrotter, and designer living in Los Angeles, CA. These influential sisters are twins born and raised in Humboldt Park, Chicago, a historically Puerto Rican neighborhood, where their family has been deeply rooted since the 1950s. PAOLA ALBERDI @paolaalberdi 1.1M followers, 26. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. 1-877-812-1590, John R. Boehm, Stephen J. Serio, Bloomberg and provided photos, The Most Powerful Women In Chicago Business. She posts pictures from all the best spots in the city that will make you really appreciate your home town. They head major nonprofits. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. They arent afraid to talk about difficult topics such as racism and sexism. This list profiles a half-dozen political leaders, four of whom have run for mayor. Mariale received the Venezuelan Cacique de Oro award for the Best Venezuelan Influencer in 2016. On Instagram, she started posting her short funny videos, and soon enough, her followers began to increase. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. Kathy . In this case, leveraging Latin influencers is one of the best options for brands to reach their target audience. Selena is a pop singer, one of the most relevant, popular, and well-known Latina Instagram influencers, and an actress who has been in the public eye since she was a child. The Chicano movement emerged during the civil rights era with three goals: restoration of land, rights for farmworkers, and education reforms. Head over to Heepsy and get searching! Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. Ald. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. Top 10 Hispanic Influencers on YouTube (Updated) By Editorial Staff 02.05.2019 1. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren't athletes: the coaches, journalists, CEOs and other innovators who shape American sports. Jessica Torres is a Bronx-based, Latin Influencer of Ecuadorian descent with a passion for plus-size fashion, lifestyle, travel, beauty, home decor, and current pop culture trends. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. . Yalitza Aparicio, one of the Latina influencers 2022, is a Mexican actress who has gained worldwide recognition through her acting career and is known for her roles in films such as Roma and La Casa de las Flores. GUILLERMO DAZ IBAEZ @willyrex (8.6M), 13. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. Bethany Mota 3. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. Lorraine C. Ladish. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. Opeoluwa (@opeoluwa_oos) 7. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . Moreover, these platforms enable famous Hispanic influencers to tailor their message to suit different contexts and brands so that it resonates further with target audiences. Anna Shumate (@annashumatee) 8. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. As a part of the Afro-Latinx community, Ada co-founded Botanika Beauty in 2019 with a desire to help other Afro-Latinas feel more comfortable and confident with their hair. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. Thirdly, top Latino influencers often possess unique skills and knowledge about their culture which brands can use to their advantage. Daniela (@austrianwithwuff) 10. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. To see the complete list of the "50 Most Influential Latinos click HERE. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. Riccardo Simonetti. Rudy Mancuso 8. Early in her prolific music career, Baez declined. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. In December 2017, she launched another YouTube channel where she shares her favorite homecooked recipes. Chicago's most powerful Latinos. Lele is a one of top Hispanic influencers in the world who also released her own music, modeled for various leading brands, and co-authored a novel in 2016. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. TIFFANY GARCIA HERRERA @tiffyquake (1.3M), 25. Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. From community activists to venture capitalists, Chicagos leading Latinas are influencing innovation and transformation within the community and beyond. Her self-titled YouTube channel of 326 thousand subscribers, is a wealth of information for tech users and potential buyers alike. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. Soon after, she received her bachelor's degree from DePaul University and kicked off her career in South Bend, Indiana where she was a weekday general assignment reporter and weekend morning anchor. KIMBERLY PFAEHLER @byohlola 215K followers, 37. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. Eugenio Derbez: Mexican actor Eugenio Derbez is well known for his comedic roles in films such as Instructions Not Included (2013) as well as his hosting duties for Univisions variety show Derbez en Cuando from 2005 2011. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. Linda also showcases her travel adventures and discusses the nuances of spirituality and astrology on her channel. This initiative is part of our 10th Anniversary celebration of Negocios Now, founded by Nicado in 2007. Nadra Kareem Nittle. Adrian Alejandre is more than your typical counseling and family therapist. Credit: The Daily Line. 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